AI search is rapidly becoming the primary method for people to find tools, products, and services. Instead of sifting through numerous Google search results, individuals now turn to platforms like ChatGPT, Gemini, Perplexity, and Google's AI tools to ask direct questions such as “What’s the best tool for this task?” or “Which platform suits my needs best?”
If your brand isn’t part of those answers, you’re invisible - even if your SEO looks solid.
This is where Wellows steps in.
Wellows is designed to assist brands in understanding how AI engines perceive them. It identifies where competitors are being mentioned instead and what actions can bridge these gaps.
What Is Wellows?
Wellows is an AI search visibility platform that shows how your brand appears across leading AI engines like ChatGPT, Gemini, Perplexity, and Google's AI-enhanced results. Unlike traditional methods that emphasize rankings or web traffic, Wellows focuses on the essential elements of AI-driven discovery.
- Are your brand and products being mentioned?
- Where are the gaps in your visibility?
- Which sources influence the AI's perception of your industry?
- Why are competitors cited instead of your brand?
Wellows provides teams with a clear, centralized perspective on their presence in AI-generated answers—something that conventional SEO tools have yet to offer.
Who Is Wellows For?
Wellows is tailored for a diverse range of professionals looking to enhance their brand's presence in AI-driven search environments. This tool proves especially beneficial for:
- Founders of SaaS companies who notice their competitors frequently recommended by AI systems.
- Marketing teams transitioning from traditional SEO strategies to integrating AI search methodologies.
- SEO experts aiming for recognition that extends beyond standard search listings.
- PR teams keen on tracking their brand's mentions within AI-generated answers.
- Agencies handling multiple brands across competitive sectors.
When AI-generated answers begin shaping purchase decisions in your industry, Wellows provides insights into how your brand appears and how to enhance its visibility.
Key Features of Wellows
Wellows prioritizes enhancing visibility before moving into actionable steps. Here are its standout features:
AI Visibility Dashboard
This main dashboard provides a clear comparison of how frequently AI engines mention your brand relative to competitors.
It offers insight into:
- Explicit citations
- Implicit mentions
- Queries where you appear
- Overall visibility trends
This feature offers a comprehensive view of your brand's current status in AI searches.
Explicit Citation Opportunities
These are real user queries where AI engines name your competitors - but overlook your equally relevant offerings.
This feature reveals:
- The exact questions users ask AI
- Which competitors are named
- Where your brand is missing
This information helps teams address content gaps directly affecting AI visibility.
Implicit Mention Opportunities
One of Wellows' most valuable capabilities is detecting indirect mentions. Indirect mentions occur when AI sources information from third-party sites—like reviews, guides, and listicles - where:
- Your competitors are mentioned
- Your brand is not
These pages significantly shape AI's understanding of your industry.
Wellows provides details on:
- Every page AI cites in your niche
- Which competitors are mentioned inside those pages
- Where you’re missing
- How often AI relies on those sources
Outreach Assistant for Mention Recovery
For missed implicit mentions, Wellows simplifies the outreach process by offering:
- Verified publisher email addresses
- Ready-to-send outreach templates
- Suggested inclusion angles (e.g. “You mentioned X, consider adding Y”)
- One-click access to every URL AI is referencing
This makes recovering mentions far more efficient for PR, SEO, and marketing teams.
Historical Citation Tracking
AI visibility is dynamic, with answers evolving as models update. Wellows includes a historical tracking feature that allows you to:
- Compare visibility across time periods
- See which queries gained or lost citations
- Spot competitor jumps early
- Understand whether changes are temporary or long-term
This turns AI search visibility into a trend analysis rather than a one-time snapshot.
KIVA AI Writing Assistant
To help with explicit citation gaps, Wellows offers KIVA, a writing assistant designed for AI and search compatibility.
KIVA assists teams in creating:
- AI-optimized, SERP-ready content
- Structured blocks AI can easily parse
- Clear definitions and comparisons
- Pages aligned to real LLM queries
KIVA shifts content creation from guesswork to strategic alignment with AI responses.
Competitor Entity Mapping
Wellows automatically identifies your competitors by how AI categorizes your domain, moving beyond mere keywords.
This reveals:
- Overlooked competitors
- Indirect competitors appearing in AI answers
- How AI groups brands inside your category
It often uncovers surprising insights for teams that rely on conventional competitive analysis.
Why Wellows Matters Now
AI engines are quietly crafting brand narratives using various content forms—like articles, reviews, and product pages. If your brand isn't actively participating in this narrative, competitors will naturally dominate AI recommendations, regardless of their actual merit.
Wellows brings this hidden aspect to light.
Final Verdict
Wellows is a practical tool for the AI search era.
Rather than promising certain visibility, it uncovers where visibility exists, where it's lacking, and what influences AI-generated answers. This makes it invaluable for teams dedicated to enhancing brand presence, securing citations, and establishing authority in their category as we approach 2026.
For those keen on understanding AI's perception of their brand and how this evolves, Wellows offers a strong starting point.
