We are lucky enough to be living through the fourth industrial revolution, affectionately called Industry 4.0 or 4IR. Movies made just 30 years ago were faint dreams of the AI, robotics, and biotechnology that we are currently pushing onto the market. This progress is unstoppable, forcing us to either adapt or find new jobs.
Nowhere is the pressure more obvious than in the world of web-based businesses, where AI is being used for everything from detecting fraud in online casinos to using generative AI to make game assets of the highest caliber. Join us as we showcase the transformative nature of AI and how some of the biggest names in the iGaming industry, SOFTSWISS, are trying to adapt.
The Applications
Remember when you first spoke with ChatGPT and asked everything that came to mind? Well, while you were doing that, others were thinking up ways of using ChatGPT in other branches. One of the most common markets that they thought of was enhancing user experience, which they started doing by creating AI-powered chatbots and interaction analysis.
These chatbots found their way onto various sites, with online casinos being just one branch. Here is where developers used AI analysis to detect and prevent fraud, personalize game experiences, personalize gaming, support responsible gambling, increase the accuracy of odds calculations, and more. Now that over 36% of polled casino game developers admit to using generative AI, we can expect the industry to simply rely on the technology more and more.
The Concerns
The concerns behind using AI, even in the most basic generative form, are as layered as the technology itself. The most common concern that is voiced is that of ethics, as having a machine make art seems wrong. Casino games are, after all, a form of art, especially the actual images that go into giving a slot its signature theme.
When developers overcome the ethical concerns, they run into very practical issues. First is the cost of having premium subscriptions to various AI solutions. These are going to become more expensive as time goes on, with additional subscriptions being added to the list of bills every so often. There are, after all, new and better models popping up from various companies, so one subscription simply does not cut it anymore.
Another practical concern is that employees will use generative AI too much and lose their skills. Conventional employees used to hone their skills for years, if not decades, but now they rely greatly on AI to do the tedious but educational tasks for them. Moreover, complete abuse of AI tools can leave an employee completely unskilled after they lose access to said tools.
Here Comes SOFTSWISS
SOFTSWISS is a technology leader in the world of iGaming, with various platforms covering its latest iGaming trends report. The company has predicted that AI and cybersecurity are going to be the primary industry concerns throughout 2025. One survey of shareholders even ranked AI and machine learning as 8.2 out of 10 on the importance scale. Additionally, a whopping 36% of cybersecurity professionals now see AI-driven attacks as a major concern.
But what can be done? Well, SOFTSWISS has a clear message for all those afraid of the future: following AI improvements is the only way to tackle emerging issues. The company does not see AI as an existential threat but rather as a tool for the future of iGaming. One aspect of this tool are AI agents, which are increasingly gaining prominence throughout various industries.
AI Agents for Any Business
The Deputy CTO of SOFTSWISS, Sergey Kastukevich, highlighted the impact that practical impact that adding AI to a business can have. These AI additions are often called AI agents, whose entire purpose is to take care of a specific task, such as interacting with a database to detect fraud. As the company and others like it develop more complex AI agents, they will be able to automate and optimize previously very resource-consuming tasks.
A relatively non-invasive way that SOFTSWISS has managed to integrate AI into its everyday operations is an AI assistant that streamlines operator tasks. If a company with over 15 years of experience in iGaming, a field renowned for extreme technological competition, is pushing for AI modernization, then so should you. Take a look around our site, find a handy AI-powered tool or two, and take your business to the next level!
