WooTrack is a WordPress plugin built for WooCommerce stores that take Google Ads seriously. Instead of optimizing campaigns based on vanity ROAS, WooTrack calculates true Profit on Ad Spend (POAS) — automatically deducting cost of goods, shipping, payment processing fees, and refunds from every order. The result is a clean, real-time view of which campaigns, products, and channels are actually making money, and which ones are quietly draining your margin.
What WooTrack does:
True POAS tracking in real time
Auto-deduction of COGS, shipping, payment fees & refunds
Per-campaign, per-product, and per-channel profit breakdown
Google Ads Enhanced Conversions, configured automatically
GCLID capture and deduplication (no double-counting)
Google Merchant Center product feed sync — variations included
Performance Max & Smart Shopping campaign support
Custom profit-based labels for smarter bidding
Bulk COGS import and per-variation cost editing
Refund tracking with retroactive profit updates
Multi-currency and VAT-aware profit calculations
Mobile app for iOS & Android with live dashboard
Daily, weekly, monthly profit reports
Customer lifetime value (CLV) reporting
Priority email support
Built for the real complexity of WooCommerce:
WooTrack handles variable products correctly — every size, color, and SKU tracked at the variation level. Refunds update profit retroactively, so high-return categories like fashion and footwear finally see accurate POAS instead of inflated ROAS. Multi-currency stores and EU merchants get VAT-aware profit calculations out of the box.
Setup without a developer:
Connect Google Ads through a centralized OAuth proxy — no API keys, no gtag.js editing, no manual conversion tagging. Setup takes 15–20 minutes from install to real profit data flowing in. Enhanced Conversions are configured automatically, GCLID is captured across the customer journey, and conversions are deduplicated so you never double-count.
One flat price. No surprises.
$14.99/month flat. Unlimited orders, unlimited products, unlimited ad spend. No tiers, no per-order fees, no upsells. Whether you do 100 orders a month or 10,000, the price never changes.
Who it's for:
WooCommerce store owners running Google Ads as a serious revenue channel — DTC brands, stores with variable products, PPC agencies, dropshippers, and EU merchants needing VAT-aware profit tracking.
Try it free for 14 days. No credit card required.
Stop optimizing for revenue. Start scaling profit.
Visit https://wootrackapp.com to get started.
