Growth Channel, an innovative platform, empowers businesses to enhance their audience targeting across various marketing channels. This comprehensive tool enables users to identify and engage with their target audiences effectively, resulting in improved conversion rates and an amplified Return on Advertising Spend (ROAS). With capabilities spanning TV, billboards, audio, native, mobile apps, web display, social media, email, postal services, and more, Growth Channel is a game-changer in modern marketing.
Key Features:
- Precise Audience Identification: Growth Channel helps businesses identify audiences with intent, allowing them to reach their customers wherever they may be, thus increasing conversion results. It supports various channels, including TV, billboards, audio, native ads, mobile apps, web display, social media, email, and postal services.
- Data-Driven Persona Building: Users can create data-driven persona profiles, enabling the development of custom audiences for targeted advertising campaigns. This feature also facilitates the capture of opt-in emails from website visitors and identifies audiences visiting physical locations.
- Go-to-Market Strategy: Growth Channel's AI generates personalized marketing plans with market analysis, customer profile segments, and data-driven growth strategies. This approach ensures an effective marketing return on investment (ROI).
- Omni-Channel Advertising: With Growth Channel Activate, users gain full control over their advertising campaigns across multiple channels, including web, mobile, video, native, connected TV, digital out-of-home, and audio networks. The platform offers built-in audience segments, access to audience data providers, custom audience creation, and AI-driven campaign optimization.
Customer Testimonial:
"We were using a couple of other DSPs before Growth Channel, and it has replaced them all. Native integrations with 3rd party providers mean that I no longer have to source that additional data myself, so we can get campaigns launched 3-5 days quicker." - Brent Bouldin, Partner & Co-Founder at New Media Advisors
Marketing Ecosystem:
Growth Channel integrates with a wide range of partners, including NBC Universal, Spotify, Discovery, Fox, Microsoft Ads, Verizon Media, Comcast, Hulu, InMobi, AdColony, MediaNet, MoPub, PubMatic, Smart, Sonobi, TrustX, Xandr, YieldOne, GumGum, Outbrain, Taboola, Pandora, Dstillery, and OpenX.
What's Trending:
Growth Channel provides valuable insights into the latest marketing trends, including topics such as Connected TV (CTV) advertising and programmatic display benchmarks. The platform also hosts webinars to educate users on programmatic advertising across the customer journey.
Conclusion:
Growth Channel empowers businesses to supercharge their marketing efforts by offering precise audience targeting, data-driven persona building, personalized growth strategies, and omni-channel advertising capabilities. With a wealth of integrations and access to valuable marketing resources, Growth Channel is a must-have tool for businesses looking to optimize their marketing strategies and achieve scalable growth.
