What Is It?
Flowla is an AI-powered buyer enablement and onboarding automation platform. It helps revenue teams – from Sales to Customer Success – streamline complex, multi-touch processes by turning fragmented communication into a seamless, guided journey for buyers and customers.
Flowla solves the problem of clunky handoffs, missed follow-ups, and stakeholder confusion by creating Digital Sales Rooms that automatically adapt to each stage of the sales or onboarding cycle. Its AI engine empowers teams to follow up smarter, uncover risks earlier, and deliver a more personalized, friction-free experience, without adding to their workload.
How It Works?
Flowla leverages AI-driven automation, natural language processing, and intent-based triggers to deliver timely, contextual actions and next steps. It captures signals from CRMs, calendars, call notes, and other integrated tools to:
- Auto-draft follow-up emails based on discovery calls
- Detect new stakeholders and suggest multi-threading moves
- Flag inactivity and recommend re-engagement tactics
- Generate post-sale handoff notes and onboarding tracks
- Sync key insights (like exec engagement) back into CRM and Slack
The UI is designed around a simple drag-and-drop builder and template-based journeys so users can launch new buyer or customer tracks in minutes—no coding or setup time required.
Use Cases
Flowla is built for GTM and RevOps teams looking to scale revenue without scaling manual work. Common use cases include:
- Sales Execution: Auto-follow-ups, stakeholder alignment, proposal generation
- Customer Onboarding: Guided onboarding journeys with dynamic timelines and content
- Renewal Prep: QBRs with usage data, proactive renewal workflows
- Employee Enablement: Internal playbooks and training tracks for new hires
- Partner Enablement: Co-branded DSRs and shared resources for channel partners
- Investor Comms: Centralized updates, decks, and async interactions
Accessibility and Developer Options
Flowla is browser-based, mobile-responsive, and works out-of-the-box—no code required.
Enterprise plans support SSO and advanced user permissions.
Developer options (via API) allow deeper integration with internal tools.
Third-Party Integrations
Flowla connects with the most popular tools in the modern GTM stack, including:
- CRMs: Salesforce, HubSpot, Pipedrive
- Calendars: Google Calendar, Microsoft Outlook
- Communication Tools: Slack, Gmail, Outlook
- Video Platforms: Loom, Vidyard, Zoom
- LMS and Doc Sharing: Notion, Google Drive, SharePoint
Integrations allow Flowla to pull context automatically, track activity, and push data back into systems of record.
Company
Flowla is a venture-backed startup focused on simplifying revenue workflows through automation and better buyer experiences. Trusted by companies across SaaS, fintech, and services, Flowla helps teams move faster and collaborate better—without the chaos of scattered tools.
