What it is:
SOCIALFUEL is an AI-powered ad-intelligence platform that lets marketers, agencies and ecommerce brands see and understand any competitor's advertising. It replaces hours of manual research with a decoded, plain-English playbook you can act on in about 90 seconds. Think of it as a free, smarter alternative to ad-spy tools like Foreplay and AdSpy, one that explains the strategy instead of just showing you screenshots.
How it works:
Search any brand by name, or paste a Facebook, Instagram or website URL, and SOCIALFUEL retrieves their complete live ad library across Meta, Instagram, Google and TikTok (beta) into a single view. Every ad is ranked by how long it has been running, because longevity is the closest thing to public proof that a creative is converting. Open any ad and the AI decodes the strategy behind it: the hook, the angle, the offer, the target audience and the funnel stage, plus a 100-point creative score broken down across hook power, copy persuasion, emotional impact and CTA effectiveness, each with a plain-English rationale and concrete ways to beat it.
What you can do with it:
- You can research the competitor before you are launching, building from evidence instead of assumptions.
- Generate a full competitor strategy brief and export it as a branded, client-ready PDF.
- Search by keyword or topic to see the winning ads across an entire category, not just one advertiser
- Save ads to a library that actually explains itself
- Add any brand or keyword to a watchlist that scans automatically and surfaces every new ad they launch, with a weekly digest.
Who it's for:
Founders and ecommerce operators researching their market, media buyers who need winning angles fast, agencies running ads across multiple clients, and in-house marketing and creative teams briefing sharper work. If you spend on Meta, Google or TikTok ads, SOCIALFUEL hands you your competitors' playbook before you spend a dollar.
Pricing:
SOCIALFUEL is free to start, with no credit card, no ad-account connection and no API key required. Pro unlocks unlimited brand searches, more monthly deep analyses, cross-platform briefs, creative scoring, PDF export and an expanded competitor watchlist. Nobody wins by accident. SOCIALFUEL just reads the evidence.
